Caitlin Reddington
Hello!
Welcome to my little corner of the internet. I'm Caitlin, a New York-based writer, social media manager, and content creator who has a strong passion for beauty, fashion, and Disney.
​
I'm currently working as a Social Media Coordinator at 40 Boxes. I manage all social media platforms, plan and oversee the content calendar, and create eCommerce content. In addition to this I create monthly analytics reports, allowing me to discover new ways to continuously improve.
​
I have over 6 years of experience writing articles, copywriting, and managing social media platforms. My content creation is a combination of my love for storytelling, educating an audience, and driving sales. Interpreting analytics and staying ahead of trends allow me to further develop my content. Whether I'm writing an article or developing social content, I excel at creating and writing to a brand's TOV, and identifying emerging trends. Some of my other skills include, SEO, Google Trends, and WordPress.
When I'm not creating, you can find me exploring new coffee shops or the latest viral TikTok spots in New York, practicing yoga, and planning my next Disney vacation.
Professional
Experience
40 Boxes | Digital Editor | June 2022- Present
-
Manages content calendar and social scheduling across Instagram and TikTok
-
Developed social strategy to encourage shopper engagement and marketplace awareness which included creating, and editing original photo and video content
-
Has organically increased Instagram impressions by 4,200%, and link clicks by. 8,800%
-
Has organically grown TikTok following by 113% and increased engagement rate to 3.42%
Creates monthly social analytics report using Hootsuite and Canva
Halara| Freelance Copywriter | November 2023 - December 2023
-
Wrote email copy to support holiday marketing campaigns
-
Collaborated with social media team to brainstorm ideas
All Things Hair| Digital Editor | August 2019 - June 2022
-
Re-optimize existing articles to fit best SEO practices
-
Pitch and write weekly trend article
-
Manage and schedule all content for Instagram, Pinterest, and Twitter using alt text and best SEO practices
-
Has organically grown Instagram following by 980% and Pinterest
engagement by 1,131% -
Liaise with Unilever brands for product launches and giveaways
-
Assign, create, and film team content for Reels and IGTV
-
Create monthly analytics reports
-
Reach out to influencers for YouTube videos, IGTV, and Reels
WDW Magazine| Freelance Writer | March 2019 - Present
-
Writes monthly blog posts, covering a variety of Disney-related topics from dessert recreations to gift-guides
-
Started the Disney Style column in the print-edition, showing readers how to incorporate Disney Style into their everyday wardrobe for a variety of occasions
Anthropologie | Customer Associate | Sept. 2018 - March 2020
-
Creates genuine customer connections while maintaining the cleanliness and organization of the sales floor in a flagship retailer
St. Ives Mixing Bar Pop-Up Store | Brand Ambassador | June 2017- Sept. 2018
-
Created custom face scrubs, body lotions, and face moisturizers
-
Managed transactions and store funds
-
Created brand awareness through promotion of products
The Walt Disney Company | Merchandise Cast Member | Aug. 2017 - May 2018
-
Worked individually and on a team to create a unique shopping experience for thousands of guests
-
Communicated daily with guests from around the world
-
Provided excellent customer service to a Fortune 500 company
New York Girl Style Magazine | Editorial Intern | July 2016 - Aug. 2017
-
Wrote daily fashion, beauty, and celebrity news articles for an audience of 17,000 using CMS
-
Collaborated with NUTRAFOL and Marc Harris Salon to create branded content
-
Created social content for Facebook, Twitter, and Instagram accounts
-
Increased Instagram following by 900 percent
-
Pitched topics for upcoming articles
Justice | Sales Associate | June 2012 - Aug. 2017
-
Managed store transactions and large amount of funds
-
Assisted with floor sets and visual merchandising displays
-
Processed new merchandise
Bobbie Thomas Inc. + Woosh Beauty | Fashion & Beauty Intern | Jan. 2017 - May 2017
-
Managed returns and checked in sample garments
-
Researched new products to feature on TODAY show segment, "Bobbie's Buzz"
-
Attended setup for TODAY show
Pointe Foure Vintage Boutique | Intern | Jan. 2016 - May 2016
-
Collaborated with a team to plan photoshoots and gallery showcases
-
Designed a rack card, which was passed out to customers and members of the Erie, PA community
-
Responsible for weekly emails distributed to over 100 subscribers, optimizing copy and graphics which lead to an increase in open rate
College Fashionista | Style Guru Intern | Aug. 2015 - May 2016
-
Wrote monthly articles for the website
-
Analyzed fashion and beauty trends
-
Crafted social media posts for Facebook, Twitter, and Instagram, which engaged 1,000 consumers daily
Volunteering + Activities
​
A Tiny Trendsetter | Founder + Creator | Jan. 2014 - Present
-
Started a fashion, beauty, and wellness blog, creating weekly content for an audience of over 1,700
-
Maximize readership through social media
-
Has increased visitors by 92.5 % for the month of August 2018
-
Partnered with Warby Parker, Tobi, AUrate New York, and Influenster to show readers the latest trends in fashion and beauty
Castle Party Blog | Writer | Aug. 2017 - May 2018
-
Wrote two articles per month for Disney themed blog
-
Topics included DisneyBounding, Disney Style, and How To's
New York Fashion Week | Volunteer | September 2016
-
Assisted guests to their seats
The Odyssey | Writer | Feb. 2016 - Sept. 2016
-
Wrote weekly little and personal essay articles for an audience of 30 million
-
Crafted Facebook and Twitter posts to engage readers and increase traffic
Mercyhurst University The Statement | Writer | Jan. 2014 - May 2016
-
Wrote articles for the fashion department's print newsletter
Teen Vogue's Fashion University | Attendee | March 2015
-
Attended seminars and networking events with industry professionals and editors such as, Zac Posen, Amy Astley, and Elaine Welteroth
Education
Mercyhurst University
B.S. Fashion Merchandising
May 2017
The Fashion Institute of Technology
A.A.S. Advertising and Marketing Communications
May 2017
​
While studying at Mercyhurst University, I participated in the visiting student program at F.I.T during my senior year of college. This allowed me to earn both my Bachelor's and Associate's degrees in just four years.