Caitlin Reddington
Social Media Curation
SKILLS: I specialize in fashion, beauty, and theme park related content. Within these categories, I'm proficient in flat-lay and photography curation, filming for Reels, TikTok, and Youtube, and social media copywriting. To engage an audience, I use short, catchy copy and emojis while also staying ahead of trends.
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Platforms: Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok
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Apps: Afterlight, Adobe Lightroom, Unfold, Canva, iMovie, InShot
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Tools: Iconosquare, Planoly, Hootsuite, Google Trends
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GOAL: Whether I am promoting an article, product, or creating content for a specific trend, I tell a story through each image and video I post. This is done by finding the benefit to the audience. For maximum reach and growth, I utilize hashtags, location and tagging capabilities, alt text, and best SEO practices. When writing captions, I make sure all copy is relatable, engaging, and quickly gets to the point for each audience.
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AESTHETIC: I have keen eye for identifying a brand's image, aesthetic, and tone-of-voice. I can easily create content and copy to fit the look and feel of a brand. Through editing, branding, and identifying trends, I create a cohesive feed.
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Feed Look & Feel:
Reels / TikToks:
Feed Look & Feel:
Social Copy:
Feed Look & Feel:
Social Copy:
New York Girl Style
Feed Look & Feel:
This feed emphasizes the modern, upscale, on-the-go lifestyle that New York Girl Style focuses on. Through street style, beauty, and interior design photos, I created a feed that women in this target market can relate to and gain inspiration from for their everyday life. To create a cohesive theme that supported the editorial work, I researched images that were light and neutral with pops of vivid colors and black.
Social Copy:
